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BRANDON VARA
FOR
Ritz-Carlton Yacht Collection
Designing and directing creative for luxury hospitality and entertainment.
Destination-led storytelling, brand standards held across every touchpoint, and bold typography drawn from a background in music.
Supported by AI-assisted workflows.
Systems
& AI-Augmented Workflows
Ideation & Moodboarding
Encoding complex brand guidelines into custom generative prompts for rapid visual exploration.
Midjourney / Firefly
Asset Production
Leveraging AI outpainting for responsive layout scaling and automated template expressions.
Adobe AI / Claude
Asset Architecture
Deploying semantic search indexing to transform raw footage archives into accessible brand libraries.
Fenn / Clipto
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