The release of Love Victor's second season during Pride Month was a huge priority for Hulu and the accompanying soundtrack packed a huge punch for Disney Music Group. The project was a massive undertaking of social assets for promotion on the 8 soundtrack artists' and the soundtrack's producer Leland's socials. This meant the creation and execution of 60+ assets customized for each artist including song trailers, track listing announcements, animated album covers and lyric video cutdowns.