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Lockwood51

Social Creative *Spec*

Created out of a love for the brand, my take on Lockwood51 social content is a product centered approach.

An assessment of the brand's current social activity both paid and organic revealed that the focus has been product on a diverse range of models and queer centered activism. The branding is strong, a quick browse through the feed tells you exactly who they are. So rather than expanding on what the brand is already doing, my approach was to variegate with added content. Focus is still on the product, using existing assets and original photography. Graphic elements are added to emphasize the brand's aesthetic and add new elements to the feed.